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III Kireina Business and Finance (19/03/2010),

1. How Long Branch to Open Business?


Business success relies on proven strategies. It takes creativity and courage to realize the idea of expanding a business. One of them is to open a branch. It did not take long to open a branch. The range of six to eight months is enough. Of course this time depends on your business type. Interestingly, the timing is relative depending on the courage of these entrepreneurs.


According to the experiences of people who have successfully run a business, within a period of eight months, the business must be developed. In principle, the opening of a branch aims to draw closer to the customer's business. That is, fans can access your products more closely and quickly. Or your product can be found in some places the most frequently visited by consumers. That way, each branch can contribute more and growing business in a short time. Become important here is the guts and confidence to experiment.


You have to dare to begin to open a branch of business, simply because it can learn to solve a bigger problem. If kept in one place you will not be complacent and skills. If you as a young entrepreneur who had failed in open branch of business, then this happens, because of an error location selection, so you must close the branch where your business as soon as possible. Therefore you must learn from these failures and find the formula. So far you can successfully manage the many branches of business. To begin to open branches, this is what you should do:
- Confidence
- The courage to start
- Troubleshooting
- Willingness to learn
- Finding a new formula
- Dare to fail


2. Relying Man for Promoting Physical Relations



Ideal body shape, physical strength, macho, and physical fights, be the image of manhood that is attached and the socially constructed culture to the men. Finally, both men and women accept and believe in this some ideal criteria for building relationships, In fact, this image does not necessarily establish relationships healthy relationships. From the view of psychology, said that he became frustrated over the image of the socially constructed him.


Men frustrated because they feel confused and could not get used to not talking, chatting about various problems. This was recognized by the social construction of male and female relationships, or relationships among men and among women, Relation to other men more physical, whereas the other relationships as women tend to be psychic openness, sharing, exchange ideas and others.


Men do not have a relationship with another psychic, and felt it would be stronger with the highlighting of physical strength. Finally, men tend to shut themselves from the affection and emotional closeness, which sounded more feminine side show.


This situation becomes a problem when the man, in reality faced with a variety of conditions. In personal relationships with women, men become overwhelmed because they have to show strength and not show emotion is considered a weakness. In more extensive conditions, he was not a man when his body posture (physical) does not meet the criteria to be ideal and therefore insecure. More complex again, when he had to meet the values as the number one man, breadwinner and his condition he did not work. Reality is happening man later use the power of his manhood and become agents of Domestic Violence. Therefore, the pattern of relationships of men and women should begin to be repaired.



3. Intelligent Marketing Business Online


Because you are still the status of employees in a company, you want to try to build a side business via the internet. Are you sure this kind of business systems will be quite successful, yet you yourself often transact online. For example when buying a plane ticket, buy a mobile phone or other electronic equipment, and even ordered a cake was done through the site you provided.


There's a reason why you should begin to look at this online business. Maybe you can see there is great potential there. Imagine, for now many internet users who use an online business. The advantage we get with an online business, among others:
1. Save money, because we do not need to pay rent, maintenance costs, and operating the store.
2. Can take advantage of forums, blogs, or social networking sites to build awareness of our products faster, at a cost that much more economical.
3. Can reach potential buyers in other cities.

However, this mechanism would also require the consequences of intelligent communications strategy, consistent, and appropriate action. What makes someone want to buy our products at online is trust. To build trust with prospective buyers, you must bring a consistent identity. Provide clear information, such as what and who you are, include email, phone number, following the complete address (if necessary, put your photo). To add plus points, provide a column for customer testimonials.

To start building an online business, you must do research to understand consumer insights online in general, and understand your target audience insight. Insight on the target audience for example:
1. Fashion buyers to use their owned tend to see and try first before buying. Provide facility "see first-fit if buy", and put the cost of inter-waiting.
2. Book buyers tend to buy the same book. Send information via email to the buyer each have published similar books.
3. People who buy flowers or gifts, usually always need a pretty wrap and greeting cards. Give beautiful wrap, greeting cards for free (following choice of words) that can be seen in online.

Then what is sought and needed someone? You can find out the ways:
1. Type "google adwords" in your search engine, or directly typing in the URL adwords.google.com.
2. Click on the option [Keyword Tool]. Click on the option [Descriptive words or phrases] on the left, then type the keywords you want, such as "fashion". Then click [Get Keyword Ideas].
3. You'll see how many people are looking for products "fashion" through Google.
4. Do this with more specific keywords, such as "party dress". See the results.


Purchasing and payment mechanism
There are some important tips about how to build and market their online business, the first, "Live with online behavior, as any business which requires appropriate behavior of which you can choose. This is another tip:
1. Give a quick response. Online is a dynamic medium, because it gave the same response time of purchase, question, until the consumer complaints. In order to provide a quick response, of course you should always monitor your website every second.

2. Create a simple purchase process. In online, the more simple the process, the greater the likelihood of purchase. No need to require that prospective buyers become a member, the number of ID card and credit card number (not everyone who is dealing with a computer carrying credit cards, right?). Moreover use carts as a foreign website.

3. Pay the easy way. The most familiar to us is paid when the goods are received (cash on delivery), or bank transfer. Ask the buyer to send proof of transfer before sending the goods. Asking customers to pay via credit card or Paypal will only bother you. Give as promised. In terms of delivery, for example, items sent must match that shown on the website, and sent on time. Once you send the goods as promised, then the consumer will come to buy again (even as he led the others).

In business online, there's always the possibility that the buyer does not pay, or try to deceive. But it is not necessary worries. "As an entrepreneur, we must dare to take risks. Maybe some are not willing to pay, but not many in number. You can also provide facilities' see things in first. if not suitable can be returned. In short, everyone can begin to do business via online. Take advantage of free facilities such as Facebook for rapid promotion at no extra charge!


4. 5 Reasons to Shop Online through Cancel Your Website



As a new business owner, you'd have to first introduce themselves to prospective buyers. By building a website, or specialize in online business, you actually have the opportunity to broadcast your business. Unfortunately, many small business owners who do not provide complete information for visitors. In fact, the lack of this information will quit intentions visitors for shopping.


Carol Tice, a business columnist in various newspapers, and the CEO and janitor of TiceWrites Inc, Divide 5 reasons why your website is considered less preoccupied by visitors:

1. Contact information you do not appear on the home page.
Website visitors will want to know who the manager of the website, and how to contact you. If they can’t see where the location of phone numbers, addresses, or even within the "Contact Us", what can you expect? No point in making an impression cosmopolitan, global, mysterious, or you are in all places, because it only makes you look amateurish. Visitors will want to see where the city where you are, so that they can predict how long roughly ordered goods to its destination. The existence of the phone number also allows visitors to instantly know where you are based.

Ideally, contact info, or contact link, should be viewed directly on top of a web page, without the need to-scroll-down screen. Write it in the bottom of the screen, in a letter Times New Roman 8 pt, white on the basis of gray, only complicate the search your potential customers. Complete the information and display it clearly not only allows prospective customers, but also create opportunities magazine or newspaper to interview you.

2. You a simply providing form fill-in email.
Did you know that your email form provided on the contact page will not be used? Because no one wants to fill out the form, Visitors feel not known and who will receive their email, If you like using forms that can capture data directly into the CRM system for you, or whatever your reason, most do not include your email address, and give the option to click a link.

3. You do not have a phone number.
In addition to not include address, your website also does not write the phone number. You worry about your phone number is misused, or receive phone calls idle. So you just rely on email and fill-in form. In fact, this way only makes prospective buyers think that you are not experienced.

4. The page "About Us" does not tell you when your company was founded and by whom.
This information would be necessary if your business is growing, if your product or service like people, they would want to know who is behind this great business. Journalists would also like to find unique stories to tell. For example, you were working with a socialite and former teen artist to set up the cafe, which has become the teen hangout. How did you end up a friendship with a business turnover was this big, that is attractive to customers.

Page "News" or "Press" do not have a contact for the media. You have a special page for press releases, clipping articles from magazines or newspapers that once ran an article about your business, but you do not provide contacts for other media who wish to contact you. If prospective buyers do not have enough time to search your contacts (even though the need is urgent), or a journalist was facing a deadline, they will not open your page again another time.


5. Smart Tips Online


Lately, more and more rampant online stores, in addition to cheaper because it does not need a lot of costs, also easier to visit customers, below are some simple steps to run the business via the Internet.

1. Start with the hobby. Type of business from a hobby would be easier to do. You also will not feel overwhelmed as he did. In addition, at least you already have a basic knowledge about the business. And you need not waste time to learn it. At most, you just need to explore, develop, or to know the latest trends in relation to the hobby.

2. Deepen knowledge. Because you will have online business, it helps to increase knowledge in running the Internet functions. Know the site providers are free of charge, so you do not need to pay to have a website.

3. Visit the virtual world community, there are countless communities scattered virtual world, such as fabric-loving societies, fans of food, and others. Find a match if your business type. After that, do promotions. No need to be shy, you must be willing to market the product. The more you know the business, the more likely a buyer. Please make good communication with the people you meet in the virtual world so as to create trust. There is one thing that should be remembered as promote, follow the rules that apply in those communities, once violated, you may get warning.

4. Update the site regularly. It is important to update (update) the site. Could be once a week or two weeks, do not get once a month. Too long, so prospective buyers could be not interested in re-visiting your site. The reason, visitors should continue to get offers and the latest information from your store. Update could not be in the form of large-scale. Only by adding a new item will suffice. Any changes in contact details, price, payment, and delivery of goods must be informed within the site.

5. Have a photo products and goods. It's OK when starting a business with a number of items that are not too many, but be sure enough, at least for 6 times update. You should not show all the products at once. Saved so you can continue to update. Prepare photos that stuff bit by bit. In his spare time, look for a product or a new creation.

6. Be creative with photos. Because prospective buyers could not see the goods you offer, this tricks with photos showing the product. Prospective buyers will not satisfy his curiosity or so instead he was not interested because they think things mediocre, Photo capture products from various angles and distances. Provide general version and detail so prospective buyers can find out for sure way merchandise. An attractive decoration will add value to the goods sold.

7. Have a plus. You may only sell clothes like other women, but of course your business so there is no special, right? If you sell large special clothing with unique motifs that can make users look super-slim and escorted her to the house buyer, only to say your business is different from most. Find the uniqueness in every type of business you run. Satisfactory service can also be a plus.


6. Small Business and Medium Enterprises, Who are you backing up?


Do you know who has access to your confidential information? What would happen if one of your employees leave the laptop in a taxi? When was the last time you backup your data?


Quite scary when you stop to consider that the most valuable information that can be owned by your biggest loss in a matter of seconds, As a small business, your reputation, relationships, and time is critical to your success, and downtime or loss of information can cause damage beyond repair.


The statistics are worrying - although knowing the fact that at least 40 percent of corporate data will be lost if the computer system in flames, the average small business and medium enterprises (SMEs) in Asia Pacific and Japan just to backup to 60 percent of corporate and customer data. In fact, only one in four (26 percent) who perform regular backups every day and 30 percent to backup monthly or more rarely.


It is not surprising that the cost cited as the biggest obstacles to getting adequate protection for small business and medium enterprises. Although half of the small business and medium enterprises in Asia Pacific and Japan spent more than 40 percent of the cost of the annual Information Technology budget them for storage, they felt still more money is needed to truly address their storage problems.


Growth of storage costs are often blamed for the flood of information that need to be secured, managed, and controlled. However, backups do not have to be expensive and in many cases, small business and medium enterprises are not using their storage resources efficiently, which leads to an increase in unnecessary costs. The average small business and medium enterprises managing four or more different methods to backup and store information, No wonder they are reluctant to perform backups more frequently.


To protect their data quickly and effectively, small business and medium enterprises need a system of simple yet powerful backup who can perform automated backups with a reasonable cost. With the approach of simplified data protection, small business and medium enterprises can reduce complexity, save time and increase the reliability and availability at the same time. A good solution will also help them to better utilize the resources of their storage to further reduce the cost of information protection.


Every day, important data not only have to stay awake, but can also be accessed by the right person at the right time. Budget should be appropriate, while the level of productivity is maintained or even improved. Furthermore, compliance with regulations established for handling sensitive data must be achieved and verified, and the existing resources should be optimized.


For small business and medium enterprises, money and time that employees have an important thing, and there's always something more pressing than managing backups. However, with increasing volume of data, as well as companies face risks if data is not protected. The small business and medium enterprises need to find a solution that could offer a more simple management, the ability to change the scale as the business grew, and make the most of investments that have been planted to ensure that backups are not soaring costs.


7. 4 Ways Collecting Funds


Where is the search for business capital loan? What's that? This question often occurred to anyone who intends to open or expand businesses, this manual.
A. Credit Bank
Some banks have special loan called a business loan or working capital loans. From government banks, national private banks, to foreign banks (Citibank, Standard Chartered Bank and HSBC), has this credit.


To obtain business credit, it's easy bother. Difficult because the procedure is quite strict, understandably, the bank wants their money safe and keep playing, No wonder many of the requirements and documents that must be completed, Ranging from personal documents to the letter of business proposal, document security, legality and licensing business and tax payment certificate (Annual Tax Letter).


It is very easy, provided you have to know how the bank's key rate personal or company or not given proper credit. Bank actually has guidelines in giving loans, ie 5-C:
1. Character
The integrity of the borrower, Banks often refuse an application for credit because the borrower never made bad, such as characterized by bad debts in other banks, had committed a crime, and so forth.

2. Capital
This concerns the ability of borrowers to provide their own capital. For example, you want to create a factory. Banks will only finance 70%, 30% more came from our own capital.

3. Capacity
In example the borrower's ability to manage its business, for individual companies, which are examined more past management experience.

4. Condition of economy
Economic conditions also being one factor to be considered a bank. Does the business you are running along with economic development? Does it include business-backed government to be developed?

5. Collateral
The business object itself. Is the business object that can be used as collateral financed, well, if the five things that can be met, the bank would not be reluctant to disburse fund.

B. Cooperative Loans
If you have trouble through bank loans, cooperatives can be an alternative. For a loan, a prerequisite was not too difficult. You only need to be registered as members of the cooperative and have a store.

Money is lent comes from dues plus members of the results of other cooperative efforts. The flowers are quite high. However, with the ease of the procedure and the lack of necessity to give a guarantee, this could be an alternative for the business beginner.

C. Ventura Capital
This is capital that provided the company with a mission of financial support other businesses as business partners. Trust is the key of this cooperation, because the requirement to get venture financing more lenient than banks.


Venture capital firms generally do not require any collateral. Payback provisions are also more flexible, because based on mutual agreement between the recipient and lenders, in venture capital, profit-sharing system applicable proportion of each capital, Venture capital for new businesses to start activities.

D. Utilizing funding for Small-Medium Business Loan from State Owned Enterprises
To obtain soft loans from these institutions, there are conditions that must be met. Among other things, the business has a net worth of Us at most $ 22,000 (not including land and buildings where the business), the annual sales of at most 1 million, the business is not a subsidiary or branch companies, the shape of individual businesses, business running at least a year and have the potential and prospects, has good management and business development report of 3 months to the State Owned Enterprises as a coach.


8. 7 How to Easily Start a Business


Many people are afraid to start a business because they thought that the business needed a large capital, space, and must provide a special location for the business. When in fact, a business can be run from any-where, in fact you can still make money while still working as an employee and taking care of children.


Creating a business that means you have to get ready for free fall. Get ready to fail. And when the business fails, you will swallow all the bitterness of his, and tried to start again. In addition to getting a lot of experience because of living on your own, you will be more creative, tenacious, resilient, and responsible. This also means that you create jobs for others.


No matter if our ideas with others, the important thing are we have to have something unique to people interested in coming to our place. "After getting the idea, just continue what, who and how." What is what we will sell, who is to whom we sell, means the target market. And how is the way we market the product. Must be different and may with creativity. To remember, do not be afraid to start a business. "According to him, women are usually more creative and observant look at the market.


Many entrepreneurs who start a business from a hobby or leisure activities, consider the seven easy ways to start a business below:
1. Do the things that are loved. Your success depends on how much you have your heart of the business. If you do the love, your passion for the business will make you an expert and persistent.

2. From everyday life, many entrepreneurs gain profits by selling the little things that we find daily, the things that is so important but people are lazy to do it. Make the customer's business lazy to do, or do not have time for that.

3. Hobby. Do your friends have praised the food and clothes that you design yourself? Why not develop it? Make your hobby into a business by starting to sell it to your friends own.

4. Expert in a field. If the smart English or stringing beaded necklace, you can also share knowledge and earn a living from it. Open the course even if only at home.

5. Bought the rights to sell. If you do not know what to sell, you can buy the rights to sell products from a company. Whether it be food or goods, especially now that many franchise products to choose from, Giver of selling rights usually give the flexibility to adjust the amount of your own capital.

6. Begin. Do not wait a long time to do business. Because of mood or feeling can make you delay a plan that had been developed. Immediately move when you already know what products will sell. Give a unique product that consumers easily remember.

7. Test market. The test market is also an essential component if you want to do business. How can the observed changes in lifestyle, consumer purchasing power, and consumer tastes. Who knew you could even become trendsetters. When the market is accepting our product, maintain quality. Results will be marketed first became important points to be assessed by the market. Do not forget to maintain and improve the quality of products in the future.


9. Learn How Men Business


A study shows that, despite having a higher success rate, women entrepreneurs are making money less 50% or below the earnings of men. This does not mean women are less productive or less effective in work than men. The answer was very simple. Men and women have different reasons for building a business.


The study conducted by Rochester Institute of Technology stated, men and women have different priorities when building a business. Most men have the motivation to make money (the ratio of men and women 76% and 29%), while women tend to be more interested in building a business because it felt more flexible, able to balance work with tasks at home, can fill his life with something meaningful, and the freedom to stay at home with the kids.


However, it does not mean women can’t improve its ability to make money, by sticking to priorities. Women can learn from him by taking some of the rules of men in a manner consistent with our abilities, and by emphasizing our talent. Here are 10 things we can learn from the men in the business:
1. Implement the strategy. Men think in linear, focused on finding solutions to various problems, set and achieve goals, develop plans and carry out his duties. This is important in business. If you learn to apply the strategy, create clear goals, and make sure that you will follow the plans already made.

2. Just do it! One big advantage in male-owned businesses is that they are happy to take risks. It is important to be careful, but no bad things will happen if you do not act.

3. Stay focused. You are lucky because she was awarded the multitasking capabilities, and naturally also multi-thinking. However, one of our weaknesses is that our minds so lively everywhere, many were able to divert our attention. Therefore, it is important to stay focused on your goals, even though a lot of things going on around you. This is where the strategy will help you.

4. Keep your promises. If you do not do what you've promised, people will not trust you and do not want to do business again with you, if you keep changing the plan every few days, you will lose clients, partners, and of course money.

5. Asking for money is rightfully yours. Many women are reluctant to ask for or collect money. Asking for money or payment is an integral part of the business, and if you are reluctant or feel uncomfortable asking, you will not get it. Even more important, if you do not claim your rights, it will only give the impression you are not serious this business through.

6. Expect great results. From many studies, there was a major reason why men are better able to make money in business than women: Men always expect great results! Challenge yourself to think outside your comfort zone. Most people can’t reach goals because they set goals too low. Make a big goal, and create great results!

7. No need to be nice. Being nice can kill your business, does not mean that you do not treat clients or partners in a good way. However, you should not do business with people who treat you badly, who says that you do not provide a service or good service, or that you do not care because it makes other people upset. Doing business is a plain-spoken, and you have to think or act like they should.

8. Ignore your mood. Women often cancel appointments, avoiding the meal, or late for meetings because they feel uncomfortable, do not have appropriate clothing worn, or because it was quick offense. Learn to overcome your mood swing, and do not let it affect your attitude in front of others. Being moody will make other people uncomfortable being around you.

9. Do not despair. There were times where you feel the challenge was too heavy, or the days where you want to give up. This is normal. Rest when you need them, take a day off, but do not despair. Durability is the key in business, many women who want to stop doing business before the birth of a baby, but maybe success is in sight.

10. Business is a game. Men love the game, where there are rules and tricks-tricks. Learn the rules, and always remember in mind that it is just a game. One day you will win, other times you will lose. But one thing is certain, life will continue, no matter what the outcome. Most important, learn the mind and the way he acts does not mean you have to be like men. You only need to adapt to the rules in the business, and adapt to our needs and abilities.



10. Preparation Start Your Business


There are several things to note before you begin to plunge in business and capital to businesses that you plant is not in vain.
1. Interest. Select the appropriate business opportunities of interest and skills possessed.
2. Career ladder. Living a desirable job will enhance career and of course will affect the income increase.
3. Manage Money. An increase in income will make it easier to start investing. So, manage money as possible.
4. Create Opportunity. It's better to create new opportunities, and try not to follow the field of existing businesses.
5. Condition Stable. First trim the family's financial condition before starting entrepreneurship.
6. Create a Plan. Slowly the business plan that will work at, No need to wait after retirement to plan a business.
7. Diligently. Ready to face challenges and perseverance is the main capital business.
8. Active assets. Small businesses, real estate, and securities are three things that should have been successful while still actively working.
9. Financial Planner. No harm in consultation with financial planners that money has not been a waste.


11. Start Business Tips


To start a business was needed capital. However, according to financial planners Ligwina Hananto, initial capital amount can’t be determined definitely. Initial capital can be money, goods, and even services. If you decide to become a consultant as he had lived by your friend, could be the initial capital needed is not in money, but a computer or laptop. Indeed, people tend to fear failure because it deals with money, "the story about Ligwina in business.


Therefore, the recommended time to start a business, begin by cleaning the little things first in the family. For example, first stabilize the financial condition of the family. After that, set the heart of what business will work at, when the field that will be lived in accordance with the interests and talents, then you will more easily through it.


In fact, starting a business would not be hampered by time. Before or after retirement opened the business can still be executed. However, if someone just starting to open a business in the already advanced age, the adjustment problem is with the present reality that will become more difficult.


If you want to start a business, do it from now without having to wait to retire and age getting older. "Take your time to make plans from now, what the business wants to have to collect while saving capital. It was not the time now to live longer rely solely on the monthly salary alone.


If someone does not have the talent entrepreneurship, Ligwina said, no need to discourage discouraged and the intention to open their own business. People like these types of assets can rely on. "There are three assets that can be executed, ie small businesses such as open food stall or clothes store children. Then a larger business such as rent Houses rented a stall at the market or apartment, last securities, meaning if big money can be transferred into securities that can make money.


We recommend that before you retire, ideally, each person already has had three assets. "At least, have one asset. So do not just rely on monthly salary only and do not forget, the financial condition should remain healthy, "remember Ligwina. Not less important, no matter how big your paycheck, try to always have the rest for savings.


However, sometimes a person has the disease get panicky when they retire large amounts of money, If you do not have a clear plan, no amount of money that would have been useless, So, it would be better if this had not planned to open a business, create long-term plan that would do after retirement.


Making plans mature, the large amount of money will be used for any purpose, including the opening of business, for example. If confused, just leave this issue to a financial planner. In order for the owner of the money also knew the risks when his wealth is invested; and remember, if you want to invest, need a strong mentality because the stakes are too high enough, then, when you dare to start a business?


12. The Business Conversation Tips


Roberta Roesch, author of Smart Talk: The Art of Savvy Business Conversation, giving advice to anyone who undergo the flow of business to keep business conversations to keep a simple but straightforward. His name is also a business person, must have a daily schedule that super-full, right? Therefore, the term KISS (keep it simple, stupid!) Need to apply at every opportunity.


Explained the things you want to convey to your colleagues directly and not convoluted. Save details for later discussion and make sure that he had caught the "big picture" talk you before ending the meeting. Make your business meetings and not just weighted a waste of time to waste. Some of this you need to consider when building a business conversation.

1. Casual but Serious
Although used in your daily life dealing with things in a relaxed attitude, but the mindset must be changed when the conversation turned to business. With anyone you do business, remember that the basis of such cooperation is mutual trust, and your seriousness and business associates in maintaining commitment. Although a joke can serve as ice breaker, break for a good joke and your comments are not pitched Sex, Religion and Race.

2. Formal Greetings
When talking about the business to someone you just met, try to greet them with a formal title, such as Mr., Mrs., or brother. It is important to capture the respect and attention of the person concerned. Before he asks you to call him by another name, is still greeted with as such. What is important, do not let you forget his name if he had given it to you.

3. Good listener
Although there are many things I want to jump out of your mind, do not get trapped into a conversation in one direction. Give the other person to tell about him too. Being a good listener means you have to practice to show a sincere interest in self-other person, and the things he had to say. Look at his eyes when talking and accusing comments at the appropriate time.

4. Control Bad Habits
Bad habits that destroy the scenery, such as talking with his mouth full, scratching his nose at times nervous, and did not look the other person when talking, sometimes we do not know. In a business conversation, all these things should be removed because it can bring a negative impression. Make no mistake in a business deal can be canceled just because someone did not feel comfortable with his attitude.

5. Safe topics
If you have long recognized business partner, choose a neutral topic. Do not until you engage in a debate that could sever the relationship. If possible, find a topic of conversation equally loved and controlled. Avoid talking about religion and politics, unless you are first asked specifically. If forced to discuss the topic, make sure you do not fall for the emotional and conversation is always on a safe path.

6. Never Smug

The temptation faced by every business when meeting with a prospect is the desire to reveal all the advantages he had. Still selling fine, as long as you do not overdo that makes the other person feel sick. Leave enough information should you pour in the CV. If want to lift yourself, do it with light and intonation jokingly.

7. Reduce Formalities
In a second meeting or when the relationship with business partners is a little liquid, start to reduce the degree of formality in the conversation. However, do not be in a hurry so that you seem like really know close. Wait cue from him and start gradually. No need to rush to explore a sense of humor your business associates. The relationship could be worse if he does not connect or even be offended to hear your joke.

8. Ending Conversations
End the conversation with a smile, referring to the business associates, preceded by the title Sir or Madam, and a solid handshake. If you have not exchanged business cards, this is the right time to do it. When you run out of business cards, write down phone numbers and e-mail address on a piece of paper. Or, you can also send data send themselves via e-mail. Just do not let the meeting ended without the possibility to re-establish contact.


13. Tips Start in Opening Food Business


You intend to open a food business? It turned out that initial conditions are not difficult. You must like the food! Then, surely you should remember how charming dining atmosphere that makes you comfortable. Here are some tips you can follow.

1. Choose foods that you master recipes and how to manufacture.

2. Ranging from simple and easy to do. For example, if you want to open a restaurant with a menu western, learn to make the right spices western food, good taste and consistency.

3. Opening the food business can also be started by doing research on what kind of food that does not exist in a particular region. Thus, you do not have direct competitors in the region.

4. When you open a restaurant with a menu that already exists in certain areas, create new innovations in your restaurant. For example, if you are a restaurant serving duck menu, create menu other than duck fried duck. Innovation can also be displayed with, for example, raised menu "side of the road" a meal in a restaurant with air conditioning.

5. Always consider the selling price. Do not be too expensive. Fortunately, a little is not a problem, an important customer to come.

6. Always friendly to buyers. If you assisted an additional power, teach them to be friendly, too. Many restaurants closed because officials to look haughty, unfriendly.

7. Noting well what the customer requested, including any special orders for food (for example, if customers ask for food not too spicy, do not use celery, etc.).

8. Cleanliness is always number one. Do not like dirty, do not let the flies buzzed.

9. When customers are growing, as much as possible plus your employee number, so customers can be served quickly.

10. Opening and closing hours should be regular. Change-change hours of operation will make potential customers confused and reluctant to come back eventually.


14. Protecting Your Business Ideas


Many business people have no idea what a strong and proper business ethics. What happens then is, they stole the idea or the copyrights of others (in the ordinary business called intellectual property rights) and spying marketing move made rival companies.


So you do not get caught in the act of stealing an idea or a brand (or anything related to the business), doing immediate protection against your business with the following five ways:
1. Record and save. Accurately record the details of your brilliant ideas, including with whom and when you share the idea. Save on your computer or mobile phone, in a file that is protected by a password. As a back-up, send an email with a file that idea to your email address to another, in order to know when you first make a note of the idea.

2. Submit your ideas and brand. Open website Department of Law and Human Rights, Directorate General of Intellectual Property Rights, which identifies the type of intellectual property rights of what you have. Here you can find ways to patents, brand rights, or copyright, and online registration. In the website you can also check whether the brand you created has been registered by someone else (aka, your brand is not exclusive).

3. Pull your rights. Once you register your ideas, the next step is to strengthen your rights. "If you do not aggressively manage your intellectual property rights, your future could take care of legal trouble (if your idea or brand recognition of others)," said Alex Weingarten, an intellectual property expert at Spillane Weingarten LLC.

4. Use agreements with vendors, investors, or employees, to not spill the beans and make healthy competition (for example, do not put a price below the market price). Check the website that the law can help you to find out various information about the legislation surrounding the business world. When you open the information, make sure it is just as knowledge alone. Make sure you also provide regulations that can be accessed and downloaded employees.

5. Get legal counsel. When your business is growing path, hire a lawyer who specializes in the field of intellectual property. You will be very helpful when going through a legal procedure, because there are experts who are always guide your steps, as well as providing advice on what to do.



15. Prepare and Looking for some money in Business Fund


In principle, you have the capital money, and others who run the business. If the money you have bigger, able to help businesses with greater capital, But could a small capital.

A. How it works
Usually set the way for the results of you as owners of capital, and the people who run the business. Generally, each got 50% of the profits. Note, yes, from the profits, not income.

Then, revenue earned, divided into three: one part for the next capital (to buy more), one part for you, and one section for your partner. The amount of capital depends on the business you want to finance, but very flexible, Can start from a small capital to tens of millions of dollars. Who can be a capital? Just look around you, a lot of people in need of capital. Examples:
1. Victualler
Can be near your home or around the office, for example, instant noodle seller, usually they need capital to expand or continue their business.

2. Office boy
You can be a capital them to sell snacks, cigarettes, cold drinks in your office area, it must sell. Moreover, many lazy people out of the office just to buy a pack of cigarettes.

3. Garment business
Anyone would need new clothes. If you have friends who love to trade clothes at the office or in the compound, the social gathering, and so on, these people become potential partners, Percentage of profits depending on the agreement.

4. Salon Business

Salon business also promising, you can partner with the capster or beauty school graduates to open their own business. Capital is large enough and needs planning. But it could go well, the results were quite favorable.

B. Benefits and risks

You do only need to deposit the capital and not have to do it myself. However, it should be clear rules between you and the person who was given capital. Supervision also remains to be done, including the quality control of goods. If the business smoothly, you can take advantage in the first month.
Better to do business in this way with people you know. If anything happens, you know where to look. Because the risk of this business is the person you can be a capital vague or business smoothly, so revenue is less.


16. Customers order at the Store Shopping Glad you


As a woman, you'll love to shop, both at retail stores where you can bargain prices, as well as in department stores that makes you willing to swipe a credit card to pay for a bag for 10 million rupiah. But a customer can cancel shopping plans if you receive treatment less desirable than the owner of the shop or boutique.


Therefore, as the owner of a boutique or store, you rightly provide special services to prospective buyers. The best way to provide a great shopping experience for customers is to hire and train employees who are able to dig up information on customer trends and changing knowledge into services tailored to customer needs. "If you're a merchandiser with no training programs, the possibility of creating a great experience for customers is very difficult," says Paula Courtney, Chief Executive of The Verde Group, a retail research institute in Toronto, Canada. "Making policy is the heart of a business in creating a great shopping experience."


To you that are pioneering the business world, the following tips may be considered.
1. Make an attractive store design and a fun atmosphere. Provide consistently high-quality goods, and make customers feel they are considered by providing quality goods the best.

2. Remember, the (prospective) buyer is king. Therefore be courteous, watch what you want or looking for customers. Then show a willingness to help, and listen to the question.

3. If you are considering a buyer who comes back to your store, greet him kindly. Ask, for example, how the cake had bought? What kind of liked? Ask what his name and mention his name every time you talk with him. The Customers love it if given the shop owner himself, let alone name.

4. Patiently explain and give advice on things customers want to buy, such as which brand is more qualified than any other brand. Help customers to find the items you are looking for, by checking whether the stocks are still available.

5. Do not get stuck with customer questions, and avoid giving negative feedback. A co-Kompas.com never cancel a watch with a price tens of millions simply because when asked which model is better for him, the shop keeper said, "The gold was not right for you, do you items." Ouch ...! It would be better if you say, "The silver is looking sweet for my mother."

6. If the buyer will pay the queue is long enough, offer to make the payment process faster. For example, receives payments from buyers who were there in the middle of the queue, if it brings the exact number of total purchases.

7. Buyers find the shoes of his dreams, but these shoes have a little flawed? Offer help, such as repairing these defects, or give a percentage discount, these little assistance will be remembered by customers, Remember, according to research results, four out of five people on average will be delivered to three other people on a pleasant shopping experience.

8. Do not be stuck on the side, watching shoppers look these visitors from top to bottom. Ask your employees to not do so because they do not polite. In addition, ask the clerk for not joking so heartily with the shopkeepers who are also unemployed.

9. When visitors asked something goods that are not available in your store, convey your regrets to say, "Sorry, Ma'am, we do not provide these goods. Perhaps there are others who want to look?" Watch your tone of voice, not to give the impression you answer it says, "Sorry, yes, we have not something like that!"

10. If you or your employees are required to greet visitors, so do it while staring at his eyes. Do not let employees yelling, "Look-a look inside, brother, many new ..." to someone who was passing, but his eyes darted to the other direction. Visitors know this greeting was not sincere.

11. If visitors can not be bought, do not jump to leave as he was a very worthless. Give thanks for the visit, and wait until he passed, just you come back busied himself with other things.


17. "Blogging" Can Help Promote Career


Wherever you look, at least there would be someone who holds a BlackBerry or mobile phone can surf. Not surprisingly, the applications of social networking on the Internet so many followers. Not to mention the land providers blogs on which flow and heart as a place to show achievement for free.

Blog has a very diverse uses. Function as a cyber diary, which show shots, to show art creation, sharing information, even to meet other people. Do you already have a blog? If not, you most likely missed the one thing that could be an opportunity to jump-start your career.

1. Why blog?
Blogs are a very good tool for someone who is looking for work, including the fresh graduates. The reason is, your blog becomes a place to put and keep the work in digital form. For example, where you save the results of the writing, shots, and even work there. Besides you can show your skills, save the work as well as proof that you do not low technology. Two things are necessary to compete in today's technological world. However, to consider and ensure that your blog reflects the results show a professional, not a very personal blog and its contents about hobbies and words that are not polite.

2. How to communicate to prospective employers?
One thing I want to know the company before giving the job to job seekers is what is unique about your-self? If you already have a blog that many people visit and read, this could be your key values. You can promote this as a job interview, for example, "blog that I have personally developed is about my views about the economy, and how to get out of the financial complex situation. There are currently more than 700 readers who always read my blog.

Or an easier way is to put your blog address on the resume, with a brief explanation of the contents of these blogs. You do not need to be someone who is very skilled to be able to write on the blog, do not try, and do not pretend to be a highly skilled because it could be dangerous. Recommended, blog to pour the contents of your mind that does not offend Sex, Religion and Race or anybody else. You can start to write about something that you like or related to your career.


18. Creating a Brand Strategy


One of the selling strategies that are considered prestigious and highly effective is to create a brand. Why is it so important? Because in addition to the identity of the product, the brand also will develop customer loyalty, usually when someone is fit and familiar with a brand, he will not easily turn to another brand. In addition, for some people, the brand is also often regarded as self identity.


However, suitability of course not only comes from the name, but also quality products, satisfactory service, and reasonable prices. More and more consumers who were satisfied with the quality of the product, the higher the sale price of a brand.

1. Simple and Meaningful
Based on a marketing survey, young people prefer to use products with foreign brand names or anything that seem alien. However, does not mean the names of local impressed nor glance, you know. Most importantly, choose a simple name, so easy to say and remember. In addition, it helps to choose a brand that has a specific meaning. If you do not want to bother, you can also use your name to a name brand, like the famous brands, like Yves Saint Laurent and others.

2. Logo Use
Create a visual logo in accordance with the product and brand your product. This logo can help brand you create seem more luxurious and special, with a logo, you can establish a communication through sign easily understood and remembered by everyone without restriction of language. This is what would be the identity of your product.

3. Targeting Target Market
Another thing that is not less important is to determine the target market, ie who your main target. When you select a target market, upper middle, of the image that must be formed is a luxury product, by emphasizing the importance of determining his target. Often the small and medium business target goals are unsure. Often they are stuck like a luxury to satisfy clients, and clients who want to serve economically with high prices.


In fact, both are difficult to market combined. When you want to pursue targets upscale market, you have to install a high price with excellent quality. While on the other hand, if you want to pursue a very critical consumers to get cheaper prices, then sell the product at a low price, but quality can be derived. If you try to be in the middle, this will only bother you. Targeting the upscale market, pride is generally cheaper to buy goods, as familiar with designer brands. While the lower middle class, tend to seek a common brand, from inexpensive. Determine your market who, from there it would be easier to continue your campaign and your product added value than the competition.

4. Campaign as Target
Any businessman would want their products into the conversation and praised a lot of people, but, how to talk about when no one knows their product? Tricks are always used by the marketer is promotion techniques. Not just any campaign, but a targeted campaign. Select the people influential in the group to get to know your product. Give him a free sample or ask him to try your product. If he liked it, the easier your product will be widely known. In addition, you also need to hold a special event to introduce your brand, with a few tips.

5. Pressed from a fame
One of the easiest ways to get ogled your product consumers are to make your product used by celebrities or public figures during the party or other social event. Because of what is usually charged by public figures will soon become the attention of many people. This is where your opportunity to introduce the brand and establish brand image. This will be even more effective than simply displaying your product in a shop window.

6. Introducing in products
As a brand new product would have a lot of known people. At the time of releasing the product to market, you should explain in detail to prospective customers about the product, from raw materials, manufacturing processes, to benefit. Do not forget, also describe the uniqueness and advantages your brand.

7. Make friends with the media
You know, the media has a huge effect to influence the community assessment? So, do not just sit back and hope the media will find you. Send press releases and product samples, or an invitation to attend the product launch. If necessary, you can also lend some products to get a special review of the media.

8. Special Services
A quality brand is usually always has a VIP customer, Provide special services, because these are usually the first person willing to buy your product. You can establish communications with the way always send information about the design or your latest product, whether it's a card member, a special mailing list, or SMS info. Make them feel valued.

9. Build a synergy
Come with affiliate programs or working with other product or brand. For example, by buying your product, then the buyer will get a discounted price for product B from another brand. Or the other way, come join the big events in your city as a sponsor. The more often you go event, so the sooner your brand known.

10. Competition? No Problem
Competition is necessary for us to always be innovating and beneficial to consumers. In addition, competition makes us and the competitors raced each other to improve the lack of product or service. If you're targeting the upscale consumer, then you can try to play and add in the added value (added value) products. This added value, clear, can be obtained from three things, namely through the content (product performance), context (presentation or packaging, service, interior design, or mood), and infrastructure (easy access).

For example, if you have a salon, while there are competitors on the same environment, you can try to add value to the atmosphere or prizes to customers. Create a uniqueness of your product or service that no competitor in the product. Do not forget to continue to re-evaluate the results of promotion and branding that you've done on a regular basis. Notice how you do, whether it is appropriate target market or not, so that your brand can continue to succeed.